After demand was high at the farmstand at the end of their driveway, First Field started out in the fall of 2012 making their premium, all-natural ketchup available for purchase at New Jersey area stores. Since then they've added Pure Strained Tomatoes, Crushed Tomatoes in a BPA-free can, Pasta Sauces, Jams, Tomato Juices, and seasonal favorites Cranberry Sauce and heirloom Pumpkin Puree. In addition to buying their tomatoes from their state's exceptional growers, they use the same high standards of transparency and safety for all of their ingredients. Spices are fair trade and organic when possible, the molasses and cane sugar fair trade and organic, the apple cider vinegar from a family-run company, and their garlic is always sourced from California. Unlike many other brands, they use only trusted and fully traceable sources for their tomatoes and don't use shortcuts like tomato paste or concentrates -- only non-GMO ingredients, and their products often contain half as much sugar and salt as other brands if added at all.

The name "First Field" didn’t come from a contest, focus group, or marketing firm. The plot of land where they began had three fields. Farmers being logical, literal types, the fields were named 1, 2 and 3. Field #1 – the first field – was dedicated to growing the tomatoes they used to develop their first batches of ketchup.