Rise & Puff was founded by Mark Shaw and Philip Summe in Menlo Park, California, driven by a personal mission to create healthier comfort foods after losing their fathers to heart disease. They sought to make everyday eating more enjoyable and accessible by offering clean, flavorful options without preservatives or artificial ingredients.

Their journey began with tortillas crafted from just four simple ingredients: flour, water, avocado oil, and sea salt. These tortillas puff perfectly in 60 seconds, offering a light, flaky texture that elevates any meal.