Actual Veggies

Actual Veggies was born from a simple yet powerful idea: veggie burgers should actually highlight real vegetables, with no fillers, no preservatives, and no unpronounceable ingredients. Frustrated with bland, overly processed options on grocery shelves, co-founder Jason Rosenbaum launched the brand to offer something vibrant, tasty, and honest.

Every quarter-pound patty is packed with visible, wholesome ingredients that nourish and satisfy. Whether it's The Actual Black, Orange, Green, or Purple Burger, each one is built on actual vegetables and grains, boosted by a signature spice blend, and crafted in-house under chef-driven guidance, not in a lab.

Sourcing starts at the farm, where Actual Veggies works directly with growers to ensure fresh, sustainable produce. This commitment shines through in the flavor and texture of their products.