This is not your average soup mix! The Matzo Project brings the taste of the deli home. With none of the artificial stuff you’ll find in your grocery store mix - no MSG, no dairy - this classic is even vegetarian! Just add eggs and oil to create fluffy balls that will complement a steaming cup of soup… the perfect cold cure or meal to warm you on a brisk fall day!

4.5 oz box, makes 11 cups of soup and 8-10 matzo balls

Why Matzo Project is not Kosher for Passover
"We are kosher, but not kosher for Passover. It's actually not an oversight, we have chosen to not get the "Kosher for Passover" certification because we want our matzo to be a year-round cracker and not just for ritual use. We're a small-batch company and we make our product with clean, simple ingredients in a completely kosher bakery...which was a feat onto itself. Those looking for the "K for P" certification have plenty of other options for the holiday...and they can eat ours the other 51 weeks of the year!"

Image from Farm to People
The Matzo ProjectThe Matzo Project

Brooklyn, NY

Summer Camp friends Ashley Albert and Kevin Rodriguez set out to bake a new take on the culturally beloved, but traditionally flavorless box of matzo. Instead, they got a super-snappy, extra-sturdy, crazy-versatile cracker that goes with every single thing they've tried to put on it.

Ashley had been tinkering with the idea of updating matzo for nearly 20 years and casually mentioned it to Kevin when they were chatting about him making a change.

Kevin went out and bought a bag of flour that afternoon and began experimenting in his kitchen...the two would taste test Kevin's recipes while Ashley starting sketching out plans for The Matzo Project’s branding and packaging. That work led to their muse - the grandmother on their box - asking “WOULD IT KILL YOU TO TRY SOMETHING NEW?”.

After selling out their first trial batch in a single day, the two friends moved out of their tiny commissary kitchen and into a larger Kosher bakery in Brooklyn to take their unleavened show on the road.