Supernatural is leading a parade for kitchen creativity, and reimagining the ingredients that help chefs shine. It's a new way to have fun with food, your hands and your heart.

Colors rule. Sprinkles are magic. But a lot of baking ingredients make perfectly good treats cringeworthy, and not just kinda. Artificial colors, preservatives and other usual suspects have ties to cancer, ADHD, allergies and more. So it’s no wonder founder of Supernatural, Carmel, wished for something better. That's why she started a company that uses wholesome, plant-based ingredients.