Matzo's not just for Passover anymore! These sweet matzo chips will be your new favorite anytime snack with the perfect crunch and sweet-cinnamony coating. Dip them in yogurt dip or nutella or eat them straight out of the bag! The Matzo Project hand-makes them right here in New York City, channeling Jewish grandmas everywhere!
6oz bag
Why Matzo Project is not Kosher for Passover
"We are kosher, but not kosher for Passover. It's actually not an oversight, we have chosen to not get the "Kosher for Passover" certification because we want our matzo to be a year-round cracker and not just for ritual use. We're a small-batch company and we make our product with clean, simple ingredients in a completely kosher bakery...which was a feat onto itself. Those looking for the "K for P" certification have plenty of other options for the holiday...and they can eat ours the other 51 weeks of the year!"
Brooklyn, NY
Summer Camp friends Ashley Albert and Kevin Rodriguez set out to bake a new take on the culturally beloved, but traditionally flavorless box of matzo. Instead, they got a super-snappy, extra-sturdy, crazy-versatile cracker that goes with every single thing they've tried to put on it.
Ashley had been tinkering with the idea of updating matzo for nearly 20 years and casually mentioned it to Kevin when they were chatting about him making a change.
Kevin went out and bought a bag of flour that afternoon and began experimenting in his kitchen...the two would taste test Kevin's recipes while Ashley starting sketching out plans for The Matzo Project’s branding and packaging. That work led to their muse - the grandmother on their box - asking “WOULD IT KILL YOU TO TRY SOMETHING NEW?”.
After selling out their first trial batch in a single day, the two friends moved out of their tiny commissary kitchen and into a larger Kosher bakery in Brooklyn to take their unleavened show on the road.