Honest Kids Organic is a family-friendly beverage line that offers organic juice drinks crafted with care and simplicity. Born from the mission of Honest Tea, it was introduced in 2007 as a tribute to founders Seth Goldman and Barry Nalebuff's children, Elie and Zoe. The brand's ethos centers on providing kids with drinks that are not overly sweet and free from artificial ingredients, aligning with the founders' commitment to healthier beverage options.
Honest Kids Organic juice drinks are USDA Organic certified and contain no added sugars or high-fructose corn syrup. Sweetened only with organic fruit juices, these beverages offer a refreshing taste with approximately half the sugar content of many leading kids' juice drinks. Each pouch is an excellent source of vitamin C, providing a wholesome option for children.
The brand also emphasizes environmental responsibility. Since its inception, Honest Kids has been a founding member of the TerraCycle Drink Pouch Brigade, a recycling program aimed at reducing waste by upcycling used juice pouches into new products. This initiative has contributed to diverting millions of pouches from landfills, showcasing the brand's dedication to sustainability.