MUSH

MUSH Overnight Oats was founded by Ashley Thompson, a former Wall Street analyst who left finance to pursue a passion for real, nutritious food. Inspired by a childhood favorite—oats soaked overnight in milk—she co-founded MUSH with Kat Thomas in 2015 to create a convenient, wholesome breakfast option. They began by handcrafting small batches and selling them at local farmers markets. The brand gained momentum and expanded into Whole Foods, eventually attracting the attention of Mark Cuban on Shark Tank, leading to a partnership that fueled rapid growth.

Today, MUSH is a leading brand in the ready-to-eat overnight oats category. Their products are made with simple, clean ingredients like rolled oats, dates, and plant-based milks, offering a nutritious, no-sugar-added breakfast option. MUSH continues to innovate with new flavors and formats, including protein bars and oatmeal smoothies, all designed to make healthy eating effortless.