King Soba has been a family business since 1996. They believe in the principles of healthy eating and sustainable agriculture, and that a balanced diet based on organically grown whole foods is essential to good health, happiness and wellbeing. All of their products are organic, non-GMO and are certified to USDA/NOP, COR and EU standards. They have a wide range of products that are perfect for limited diets, made from unique combinations which are delicious, healthy and convenient to use. King Soba is also the first organic noodle company to be certified Fair Trade!