Fable Fish Co.

Fable Fish was founded with a simple belief: the best food comes from the wild. Born out of Alaska’s rugged coastline, the company is led by Meghan Luck, who grew up on her family’s fishing boats harvesting salmon from Bristol Bay. That upbringing instilled a deep respect for nature, sustainability, and the traditions of small-boat fishermen—values that remain at the heart of everything Fable Fish does.

The brand’s mission is to make wild, nutrient-rich seafood more accessible while protecting the ecosystems that sustain it. Fable Fish sources exclusively from Bristol Bay, the world’s largest and most sustainable wild salmon fishery, ensuring every catch supports healthy salmon runs, thriving wildlife, and local fishing communities. By using salmon that might otherwise be undervalued as byproduct, Fable Fish honors the whole fish and reduces waste, turning what was once overlooked into something meaningful.

At its core, Fable Fish is about connection—to food, to place, and to the natural world. The company blends heritage with innovation, reimagining time-honored preservation methods in ways that fit today’s lifestyles. Woman-owned and purpose-driven, Fable Fish is committed to sustainability, transparency, and community, proving that good food can also do good in the world.