Canaan Provisions

Canaan Palestine was founded in 2004 by Dr. Nasser Abufarha, an anthropologist raised in the farmlands of Jenin who returned to Palestine with a clear-eyed understanding of what the olive tree means to its people: not just a crop, but a cornerstone of cultural identity. Seeing Palestinian olive farmers cut off from international markets, Nasser built the infrastructure to connect them to buyers around the world through fair trade and organic standards, establishing the Palestine Fair Trade Association as the governing body that sustains those principles to this day.

The cooperative works with more than 2,400 artisan family farms across 52 villages, many of them tending olive trees over a thousand years old. These farms operate under Regenerative Organic Certification, weaving ancient land stewardship traditions together with modern ecological research. That commitment has roughly doubled the farm-gate price of olive oil in Palestine, channeling wealth directly to farming families while funding community infrastructure, women's cooperatives, and educational scholarships through fair trade premiums.

What Canaan produces, from extra virgin olive oils and za'atar to maftoul and traditional spreads, carries the flavor of a specific place: limestone soils, a Mediterranean climate, and harvesting practices passed down across generations. For the Palestinian diaspora, these products offer a tangible connection to home. For everyone else, they are an invitation to experience a living culinary tradition, and the farmers who have kept it alive.