Wholesome is a family of farmers and bakers who love to make and bake their very best. From the no-compromise quality of their ingredients to the way they conduct business, they’re all about putting people first.

The Wholesome brand was founded in 2001 with a simple mission in mind: To provide high-quality baking ingredients and make life richer for everyone. They were the first to bring Fair Trade sweeteners to the U.S. and pioneer the Fair Trade standards for sugar, agave and honey, and they've always led the way when it comes to creating quality products and respecting the people who make them possible.

Wholesome believes the best products are made simply and purely, using consciously sourced ingredients that support the wellbeing of communities around the world. Their products are free from chemicals and artificial ingredients, and they’re always grown using sustainable farming practices that work in harmony with the earth. To them, Fair Trade is more than a certification. It’s foundational to who they are and what they value. It guides all their actions, big and small.