New York, NY
Om sòm is a vietnamese phrase meaning noisy, rambunctious, riotous. Most often used by parents to scold unruly, raucous children in the back of the car. Vanessa and Kim Pham, the sisters and co-founders behind Omsom, are daughters of Vietnamese refugees, who grew up at their family’s kitchen counter, watching their Mẹ (mom) cook Viet dinners from scratch every night. The Pham sisters started Omsom to bring proud, loud Asian flavors to your fingertips any day of the week, sitting in your pantry right between the tomato sauce and olive oil. No more diluted dishes, no more cultural compromise. Real deal Asian cuisine and communities are too damn delicious to deny.