New York, NY
James Beard Award-winning chef Marco Canora always wanted to offer something from the tiny takeout window at Hearth, his popular restaurant in New York City’s East Village. It took 11 years but the right idea eventually struck: delicious bone broth, served up like coffee in a to-go cup. Drinking bone broth was a new way of life for Marco personally. A distinguished career in cooking left its indelible marks: too much carb-loading, too much drinking, resulting in gout, high cholesterol, and extra weight. Drinking nutritious bone broth, brewed by Marco himself, became a regular part of his new healthier diet. Inspired by his own rebound, the new and improved Marco was excited to offer his fellow New Yorkers a more nutritious, if not equally addictive, alternative to coffee.