In an effort to enrich the category of commercially available baked goods, Salt of the Earth Bakery is committed to creating baked goods using only natural ingredients with no artificial additives. They only put food in their food, and are firm believers that everything you eat should be worth eating. The bakery's tag line for The Cookie, their flagship product, is “Everything a cookie always wanted to be” – and they mean it.

To house the products, Salt of the Earth Bakery partnered with the most innovative design and printing firms in the packaging industry. The result is an award-winning, aesthetically stunning design on sustainable material using an innovative printing technique. The mechanical design and materials – from the unique paper to the specialty vegetable-based inks – address the varying storage desires of their retail partners as well as providing the structural integrity necessary to protect the product through any form of transport.

The bakery's commitment to the environment drove them to partner with printing partners dedicated to recycling and maximizing eco-friendly power sources such as solar- and hydro-energy. In addition, they are proud to use 100% Fair Trade USA certified chocolate from Guittard Chocolate Company.

From the inside out, Salt of the Earth Bakery has set out to and accomplished its goal of bringing its vision to life and delivering to market a new standard in baked goods.